Monday, March 11, 2013

Millionaire matchmaking in China

Here's a nice niche market in China. From the NYTimes:

"“This is a good place to hunt,” she told me. “I always have good luck here.”
For Ms. Yang, Joy City is not so much a consumer mecca as an urban Serengeti that she prowls for potential wives for some of China’s richest bachelors. Ms. Yang, 28, is one of China’s premier love hunters, a new breed of matchmaker that has proliferated in the country’s economic boom. The company she works for, Diamond Love and Marriage, caters to China’s nouveaux riches: men, and occasionally women, willing to pay tens and even hundreds of thousands of dollars to outsource the search for their ideal spouse."

More can be read here.

Apparently, there are matchmakers making a good living filling in this gap. Welcome to the millionaire marketplace.

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